Privacy Policy
Last updated: January 4, 2026
This Privacy Policy explains how Souk ("Souk", "we", "us", or "our") collects, uses, shares, and protects information when you use our website (the "Site") and related services (collectively, the "Services").
Information we collect
We may collect the following categories of information:
- Information you provide: such as your name (optional) and email address when you join our waitlist or contact us.
- Usage information: such as pages viewed, approximate location, device and browser information, and interactions on the Site.
- Cookies and similar technologies: used to operate the Site and understand usage.
How we use your information
- Provide the Services: including processing waitlist sign-ups and sending launch updates and product information.
- Improve the Site: by analyzing usage to understand what works and what needs improvement.
- Security and integrity: to protect the Site, prevent abuse, and troubleshoot issues.
- Communications: to respond to inquiries and send administrative messages.
Analytics and cookies
We use analytics tools (including Google Analytics) to understand how the Site is used. These tools may set cookies or use similar technologies to collect information such as your device identifiers, browsing activity, and approximate location.
You can manage cookies through your browser settings. You may also be able to opt out of Google Analytics using Google’s opt-out tools.
How we share information
We may share information in the following situations:
- Service providers: we use third parties to help operate the Site and deliver communications (for example, email delivery and list management providers). These providers process information on our behalf.
- Legal and safety: if required to comply with law, regulation, legal process, or to protect rights, safety, and security.
- Business changes: in connection with a merger, acquisition, or sale of assets, where information may be transferred as part of the transaction.
We do not sell your personal information.
Data retention
We retain personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. For example, we may retain waitlist information until we no longer need it for launch communications.
Security
We use reasonable technical and organizational measures designed to protect information. However, no method of transmission or storage is 100% secure.
Your choices
- Marketing emails: you can unsubscribe using the link in our emails (if provided) or by contacting us.
- Cookies: you can disable cookies in your browser settings, though some features may not function properly.
Children’s privacy
The Site is not intended for children, and we do not knowingly collect personal information from children.
International transfers
Your information may be processed in countries other than where you live, including where our service providers operate. These countries may have different data protection laws.
Changes to this policy
We may update this Privacy Policy from time to time. If we make material changes, we’ll post the updated version on this page and update the “Last updated” date above.
Contact us
If you have questions about this Privacy Policy or our data practices, please contact us via the contact form on this website.